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My story

Hello, I’m Helen Oldfield, founder of Affinity PR Coaching.

I’m looking forward to working with you.

It felt exciting to expand my Affinity PR agency business in 2020, introducing this bespoke Affinity PR Coaching and mentoring service for individuals. Over the years people have asked me “how to” things about their own PR plans or campaigns. How great that we can now work together one-to-one, so you can indeed “pick my PR brain”! I look forward to applying my energy and knowledge to your projects.

My PR and coaching credentials

I hold qualifications in Business and Finance with Visual Communication (which included Graphic Design, Photography, Advertising, Marketing and PR), Management and Leadership, Advice and Information giving, Group Facilitation and Adult Learning. More importantly, I have decades of work experience in roles involving PR, leadership, creativity, training and mentoring.

My PR career began in the press offices of theatre companies in Tyneside and progressed to the world’s largest international arts festival in Edinburgh. In the early 90s, a relocation to London saw me diversifying into leadership roles in national charities, focusing on advice, fundraising management, volunteer development, education and learning, and health and wellbeing support for women, people with disabilities and people with cancer. In 2001 I relocated to Suffolk and freelanced as a UK-wide training consultant and charity project manager, then became CEO of a Citizens Advice community law service.

I returned full time to a commercial PR agency setting in 2006, then launching Affinity PR to offer access to a virtual team of expert consultants in PR, marketing and creative disciplines. It soon found its niche serving clients in the above sectors and those in hospitality, tourism and travel. You can see some of the brands I have launched, consulted for or promoted here. Affinity PR won the Trading for Good Responsible Business Award in 2014.

I have been a Visiting Fellow of The University of Suffolk’s School of Business since 2012, where I contribute to lectures, seminars and knowledge sharing with undergraduates and MBA students as part of their Strategic Marketing modules.


What to expect from your Affinity PR Coaching session.

Why I do this PR Coaching work

Every role I have loved and thrived in has ultimately been about empowering people who want to learn, to help themselves and to improve their communications. Affinity PR Coaching is an extension of that.

I love the wide variety of people and projects I encounter with Affinity PR Coaching, and it feels good to be pioneering a service which makes bespoke PR learning accessible and affordable to individuals.

It is satisfying that Affinity PR Coaching clients take a keen interest in PR that is unique, want to learn how to be active in their communities and how to live and breathe their brand values, even when no one is watching.

Meeting many different people around the UK in all kinds of roles and professions is always interesting. Through sharing my specialist PR knowledge of national media strategy, brand building and reputation management, I am so pleased that Affinity PR Coaching can make a difference.

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