Bespoke Publicity, PR Coaching and Mentoring
Can I pick your PR brain?
Yes you can, with Affinity PR Coaching.
Or you can hire me to do your PR and marketing for you.
I’m Helen Oldfield. I work across many industries, most often in arts and culture, heritage and place-making, or with purpose-led organisations. I help to articulate what matters, then turn that clarity into confident PR decisions and effective media coverage.
Curious about PR Coaching?
The sessions are usually delivered in live Zoom calls, but can be face-to-face for anyone based in Ipswich, UK.
Together, we explore your PR goals and I share my knowledge to help you achieve them. I lead you through each step of your plan. I show you specific PR techniques to cultivate curiosity, excitement and of course, business. I share with you the strategic thinking, scheduling and problem solving that underpin your publicity campaigns.
Affinity PR Coaching is personalised. It’s not generic training, self-study webinars or a series of templated workbooks. Neither is it group learning, traditional tutoring/teaching or a masterclass. Instead, Affinity PR Coaching is a unique blend of advice and guidance, knowledge-sharing, creative consultancy and mentoring, tailored to ensure you meet your PR goals.
Affinity PR Coaching is an affordable pay-as-you-go service, making it easy to access and organise without being locked into any contract. You choose sessions that allow you to learn at your own pace and budget, from a single hour (recommended for your first session), two hours or half a day (3.5 hours). To make things easier still, you book and pay online.
You can also check in with me whenever you need my troubleshooting support or are ready for more coaching or mentoring.
Affinity PR Coaching service is tried, tested and has been favourably reviewed by professionals from many different industries. All kinds of individuals have found it helpful, but especially creative people and introverts, those who are visual/kinaesthetic learners, those who get more from one-to-one conversations with experts than from traditional classroom settings or group learning experiences.
I apply my expertise gained from a highly diverse career, incorporating almost 20 years in marketing and PR (17 of them running my own PR agency) plus a decade of roles in multiple other organisations and sectors. You can be sure I can help you fully understand the world of brand building, reputation management and publicity.
Do you have a PR goal you’d love to achieve? If so, book a one-to-one PR Coaching session now.
What can Affinity PR or PR Coaching help you to achieve?
Combining elements of PR consultancy, creative coaching, mentoring and troubleshooting guidance, your PR Coaching sessions include opportunities for personalised one-to-one learning about specific aspects of PR and marketing practice that will benefit you.
Some examples of the PR goals previous clients have achieved with me are listed below:
How do I grow my own tribe of “100 superfans”?
What must I do and when, to encourage ticket sales to happen early on, rather than last minute?
How should I define and explain what I do? I offer an unusually wide range of services.
How can I “think bigger” to become popular UK-wide?
How do I “pivot” my PR and new product launches into something special online?
What are my strongest messages, and when/where/in what order should I tell them for best PR effect?
How can I change the publicity narrative about myself without losing fans, when my work has changed direction so radically?
How do I get booked as an expert speaker at trade events without losing vital elements of my personality (I’m known for my humorous branding and spoken/written style)?
Should I focus my marketing messaging on my one unique service point, or on my wider service offering?
I want to serve clients in two totally different industries. How do I unite all my publicity?
How can I work more strategically with the media? I want to get better variety and quality of publicity outcomes in a drip-feed, rather than a short burst of random activity!
I’ve never managed to get on national TV, only regional. What are they looking for that I haven’t provided yet?
How do I make the most of a forthcoming national PR opportunity? How should I prepare, what are my key messages, what should I say/avoid?
How do I get picked for those long-form interviews or editorial features within the main publication too, rather than just the short news snippets on social media?
What is your professional opinion of my website and online presence? What content should stay, what should go and what must I add?
How do I decide what marketing to do again next time and what to drop?
If you need answers to any of the above questions or have your own specific PR queries, get in touch now. I can also help with a professional opinion and “reality check” of your ideas and overall game plan, to shape your brand or plan much sharper marketing.
Affinity PR Coaching provides a confidential safe space to talk, where we will find solutions to all your PR questions or challenges.
Let’s get you started. Book a session now.
Some of the brands Helen has consulted for or done PR Coaching for include:
To book a coaching session, please choose a session from below
